His design is simple yet effective – just scroll down, and you'll see his work. His website is all about clarity and simplicity. Straight from the word go, Coven tells you exactly what he does. Alex CovenĪs he puts it on the home page of his website, Chicago-based Alex Coven wears three hats – he’s a Graphic Designer, a Web Developer, and a Letterer. Examples of their work are featured through a full-screen animation, overlaid with information and links about each project. Arguably, you don’t even need to though, as they tell you everything you want to know about them on their home page, thanks to the mesmerising animated experience and website graphics.īut when it comes to displaying their portfolio, Active Theory choose a clean look for their projects. As you land on their homepage, you quite literally enter a new world, and for a few seconds you just won't be able to take your eyes off it! Creative Bloq calls the aesthetic “Blade Runner-ish and moody”, and if you head over to the website and take a look, you’ll see why.Īctive Theory uses one clear call to action, and that’s an invitation for the user to go and check out their work. As one of the best design websites, Active Theory provides an immersive 3D experience. And with a statement like that, their portfolio needs to live up to their reputation!Īnimation is the keyword here. With offices in Los Angeles (California) and Amsterdam (Netherlands), Active Theory is a creative digital production studio who “make bold things for the big guys”.
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